Thoughts on the ParAccel/EMC Partnership
Rules may make life possible, but it's the exceptions that make life interesting.There's already been plenty of talk about the new ParAccel/EMC partnership; if you're looking for details you can check the product page or the comments by Monash. The most useful and insightful writeup I've seen is here, and in fact if you read nothing else on this topic that's probably what you should read.
But what I haven't seen mentioned much - if at all - is how this partnership originated and what that means. The story, as I heard it, is that this partnership is the result of an EMC initiative to establish a presence in the analytics database space. That means ParAccel was chosen by EMC and not the other way around, which, given the plethora of "new" databases from which to choose, is a bit of a statement.
And with EMC selling the solution, ParAccel gets not only a host of functionality and prestige for free, it gets a rather large sales force. Not a bad deal for ParAccel if you ask me.
I do have one lingering doubt about this partnership though. There is the possibility that ParAccel's future may be somewhat in the hands of EMC. Indeed, ParAccel will have engineering resources devoted to the Scalable Analytic Appliance aka EMC partnership project. If EMC sells this solution and doesn't lean too heavily on ParAccel when doing so then that engineering investment will pay off quite nicely, but it doesn't take much imagination to see things getting ugly. I don't find that particularly likely, but it's a nagging possibility.
There have been plenty of partnership announcements lately, including three (yes, count 'em, 1, 2, 3) by ParAccel, but this one is different. And it's going to be very interesting to watch it unfold.
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